FLOWER MART - MART


Flower mart - Ndi silk flowers.



Flower Mart





flower mart






    flower
  • reproductive organ of angiosperm plants especially one having showy or colorful parts

  • a plant cultivated for its blooms or blossoms

  • bloom: produce or yield flowers; "The cherry tree bloomed"

  • (of a plant) Produce flowers; bloom

  • Be in or reach an optimum stage of development; develop fully and richly

  • Induce (a plant) to produce flowers





    mart
  • A trade center or market

  • marketplace: an area in a town where a public mercantile establishment is set up

  • Mart is an Estonian masculine given name, a version of Martin.

  • Carl Friedrich Philipp von Martius (April 17, 1794-December 13, 1868 Munich) was a German botanist and explorer.











flower mart - The Flower




The Flower King: How I Sold Flowers To Wal-Mart


The Flower King: How I Sold Flowers To Wal-Mart



This is an interview that I did with a gentleman named Edgar who has been dubbed “The Latin King of Flowers.” Although he seems a bit embarrassed by his nickname, the success story that he tells will prove that it is quite justified and well-earned.

Born in Bogota, Columbia, Edgar came to the United States as an exchange student when he was 15 years old. He was looking for good opportunities and wanted to live in the United States. He eventually settled in Miami to attend college and graduated with a degree in International Business and Management.

While he was in college, he started toying with flowers. A friend of his father’s in Columbia was a grower and exporter of flowers. Edgar began his career by importing small amounts of flowers from this farm. He would then go around and sell the flowers, mainly roses, to local flower shops.

His business really started to take off in 1985 when he hired an expert in the flower export business. His goal at this point was to really understand the business. He learned that, instead of selling small amounts of flowers to local florists, by importing large amounts of flowers and then selling them to large wholesalers, he could make more money. You’ll hear Edgar explain the step-by-step daily routine for importing and selling his flowers during this time. You’ll also hear some horror stories about how a good number of flower shipments were totally lost.

Throughout the interview, Edgar discusses the evolution of the flower industry and the many innovative steps that he took in his own business to have the best quality products and the most satisfied customers.

You’ll be especially interested to hear about Edgar’s successful partnership with Wal-Mart. You see, he bypassed dealing with Bentonville by partnering with a company that sold potted plants and that was already in Wal-Mart and several large supermarket chains. The floral programs he helped develop in conjunction with the Wal-Mart team were an immediate success for the large retailers.

Later Edgar sold his company to US Floral Products. However, he was given the opportunity to buy back the Bouquet Division when USA Floral Products went into Chapter 11 in 2001.

Listen as I probe for Edgar’s experiences and success with Wal-Mart:

He has set up an experienced and knowledgeable group of associates to specifically cater to Wal-Mart on a day-to-day basis.

He gives advice on how companies should work with Wal-Mart – what Wal-Mart expects and what you must deliver.

Why Wal-Mart is an excellent company to deal with.

How Edgar takes advantage of technology such as EDI with Wal-Mart to invoice and get paid.

What his philosophies are when dealing with Wal-Mart and other large retailers.

How his company participates in Wal-Mart's commerce program, where orders are placed on Wal-Mart's web site and how deliveries are made directly to the end customer by Edgar’s company.

Edgar currently services approximately 900 Wal-Mart stores east of the Rocky Mountains and would like to reach out to the West Coast by opening a strategic regional facility.

This entire interview is packed with great information on topics such as import/export, innovations to the flower industry, business strategies, and how to be successful at operating a business dealing with perishable products.

It’s an enjoyable interview that I encourage you to take the time to listen to. Not only will you learn a great deal about getting your product into Wal-Mart and working with Wal-Mart, but you’ll hear the story of how a young man from a third-world country came to America and, with hard work and ingenuity, turned his passion for flowers into a multi-million dollar business.

This is an interview that I did with a gentleman named Edgar who has been dubbed “The Latin King of Flowers.” Although he seems a bit embarrassed by his nickname, the success story that he tells will prove that it is quite justified and well-earned.

Born in Bogota, Columbia, Edgar came to the United States as an exchange student when he was 15 years old. He was looking for good opportunities and wanted to live in the United States. He eventually settled in Miami to attend college and graduated with a degree in International Business and Management.

While he was in college, he started toying with flowers. A friend of his father’s in Columbia was a grower and exporter of flowers. Edgar began his career by importing small amounts of flowers from this farm. He would then go around and sell the flowers, mainly roses, to local flower shops.

His business really started to take off in 1985 when he hired an expert in the flower export business. His goal at this point was to really understand the business. He learned that, instead of selling small amounts of flowers to local florists, by importing large amounts of flowers and then selling them to large wholesalers, he could make more money. You’ll hear Edgar explain the step-by-step daily routine for importing and selling his flowers during this time. You’ll also hear some horror stories about how a good number of flower shipments were totally lost.

Throughout the interview, Edgar discusses the evolution of the flower industry and the many innovative steps that he took in his own business to have the best quality products and the most satisfied customers.

You’ll be especially interested to hear about Edgar’s successful partnership with Wal-Mart. You see, he bypassed dealing with Bentonville by partnering with a company that sold potted plants and that was already in Wal-Mart and several large supermarket chains. The floral programs he helped develop in conjunction with the Wal-Mart team were an immediate success for the large retailers.

Later Edgar sold his company to US Floral Products. However, he was given the opportunity to buy back the Bouquet Division when USA Floral Products went into Chapter 11 in 2001.

Listen as I probe for Edgar’s experiences and success with Wal-Mart:

He has set up an experienced and knowledgeable group of associates to specifically cater to Wal-Mart on a day-to-day basis.

He gives advice on how companies should work with Wal-Mart – what Wal-Mart expects and what you must deliver.

Why Wal-Mart is an excellent company to deal with.

How Edgar takes advantage of technology such as EDI with Wal-Mart to invoice and get paid.

What his philosophies are when dealing with Wal-Mart and other large retailers.

How his company participates in Wal-Mart's commerce program, where orders are placed on Wal-Mart's web site and how deliveries are made directly to the end customer by Edgar’s company.

Edgar currently services approximately 900 Wal-Mart stores east of the Rocky Mountains and would like to reach out to the West Coast by opening a strategic regional facility.

This entire interview is packed with great information on topics such as import/export, innovations to the flower industry, business strategies, and how to be successful at operating a business dealing with perishable products.

It’s an enjoyable interview that I encourage you to take the time to listen to. Not only will you learn a great deal about getting your product into Wal-Mart and working with Wal-Mart, but you’ll hear the story of how a young man from a third-world country came to America and, with hard work and ingenuity, turned his passion for flowers into a multi-million dollar business.










82% (12)





@ the flower mart . . .




@ the flower mart . . .





This is KV . . . my gurlfriend of plus 30 years. Anyhoo, this afternoon she took me to the flower mart to look into the lei for JP's upcoming high-school graduation. (I'm still not driving around these days.) I was in "heaven" . . . I realized that the flower mart is one of the best places to take pictures of fleurs!!! KV practically had to drag me out of the flower mart because I had so much fun inside looking at the different flowers they had. ;-)











Flower Mart 4




Flower Mart 4





LA Flower Mart Tour on April 6, 2009. Tour, lunch at Clifton's Cafeteria and toured the "Japanese Gardens in the Sky" at the New Otani Hotel. Fun trip with 42 people on the tour. Great and beautiful sunny day.









flower mart







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tag: flower mart same day delivery valentines flowers birthday camping

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first year flowering perennials

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